Why We Named It Tru Agency — And What It Means for You
Why did Tiffany Lancaster name her real estate company Tru Agency? The answer runs a lot deeper than branding. Tiffany shares the story behind the name — from the idea of "true north" and integrity, to what it actually means to be a true agent for your clients. Real estate agents carry the same fiduciary responsibility as attorneys. At Tru Agency Team, that's not just a legal obligation — it's the entire foundation of how they operate.


















